TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and online cont